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Pharma is shifting from one-way email and SMS blasts to AI-driven, two-way, compliant conversations that deliver personalized, on-demand engagement for healthcare professionals.
Chase Feiger explores how Ostro is addressing fragmented engagement across email, SMS, and web channels with AI agents that power a compliant, intelligent engagement loop.
The FDA has launched a two-pronged crackdown on drug ads, sending mass warnings to thousands of companies and secret cease-and-desist orders to 100 targeting specific promotions.
Ostro Health unveils a new engagement play, connecting pharma to HCPs faster.
Ostro's Airmark enables compliant, AI-driven conversations in pharma emails, boosting HCP engagement and system integration.
Ostro launches Airmark, an AI tool that turns static pharma emails into interactive, compliant HCP conversations within inboxes.
The media company recently settled in the state of California, agreeing to pay a fine for sharing customer data to third-party advertisers.
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