May 16, 2023

This Time It’s Personal—The Key to Improving HCP Engagements


Andrew Matthius

Healthcare professionals (HCPs) want a more personal touch from pharma. According to Sermo’s HCP & Payer Sentiment Series, 34% of physicians feel pharma doesn’t understand what they need, but when they do, the engagements are much more effective. In fact, 73% of physicians are more likely to engage with...